1st Ever Middle East Conference
“Keep them from ruining our Good Will Conference”
SITA Execs vs. 7 Middle Eastern / Northern African airlines
Every time SITA Exec leadership had individual meetings or retreats with any one of the
8 major airlines based/serving this region, the executive owners and operators of these
airlines would heavily complain about SITA services. Their basic argument was SITA
always gave the lowest priority or urgency to this region’s airlines in favor of any other
Airlines serving this region, like American Airlines, British Airways, Swiss Air, Air France,
KLM, and others. In fact, these regional airlines had a valid argument based on
performance reports for actual time and resources allocated to resolving critical
transportation issues in the region.
SITA decided to offer a token “peace offering” in the
form of holding the first ever SITA-sponsored Middle Eastern Air Conference in Dubai,
held at an ultra luxury, 7 Star [the first of its kind] hotel overlooking the Persian Gulf.
I was assigned on contract with SITA, to attend the conference as a “neutral consultant”
and make sure the SITA execs were not verbally assaulted in the conference
sessions… which to be very clear, the SITA execs fully expected to encounter given the
history of its poor performance with Middle-Eastern based airlines.
KPMG Consulting
“Keep them from ruining our Good Will Conference”
A PDBE solution founded by KPMG, Cisco, and HP, among others
Yngvar Tronstad became a Partner and Managing Director for the Advanced Technology Group at KPMG Consulting and the founding architect of Configure-to-Fit (CTF™), a process and data-enabled technology platform for Business Support Systems and Operating Support Systems (BSS/OSS) integration.
CTF™ provides Straight-Through-Processing from order to cash involving multiple applications serving the Telecommunication industry. The solution provided sales of over $600M. It was an innovative PDBE solution founded by KPMG, Cisco, and HP, together with a dozen technology partners providing solutions including self-service creation, configuration of services with automated task creation and orchestration, automated deployment of services on scalable network solutions, service monitoring, and content-based billing.
KPMG, Cisco, and HP provided the initial funding of about $100 million, resulting in a return on investment (ROI) of [600/100] x 100%, which is 600%.